FOA (The Future of Advertising)
O V E R V I E W Graphic identity for FOA 2023, one of the country's leading marketing and advertising events, attended by over 1,400 people. The concept was inspired by the "advertising jungle" and the challenges of navigating and surviving within the industry.
W O R K
Art Direction
Motion Graphics
Motion Graphics
C L I E N T MarketingDirecto.com
OBJETIVES
With 20 talks and more than 60 speakers, the visual system was designed to be simple and flexible, allowing for quick updates whenever speaker changes occurred.
To capture the jungle's nightlife, technological, and festive atmosphere, we chose a purple color palette as the foundation of the visual concept.
ANIMation
The visual identity for FOA was designed with the venue's 21:9 cinema screen format in mind, requiring careful consideration of image composition, typography, and overall layout to ensure optimal readability and visual impact.
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